01 / ABOUTThe Navigator 02 / SERVICESDiscovery Kit 03 / CASE STUDIESPast Adventures 04 / CONTACTSend Signal

The Guiding
Light in Digital
Analytics.

Your partner for the ultimate marketing data adventure. I help purpose-driven startups and impact-led organisations understand the people behind every click so good ideas reach the audiences who need them most.
Measurement Strategy Technical Implementation Data Intelligence
01 / ABOUT

The Navigator.

I’ve spent 5+ years architecting the technical maps that power growth. My experience spans from maintaining business continuity for tech firms during the war in Ukraine to leading analytics architecture for global enterprises across 15+ markets. From multimillion-euro campaigns to agile software teams, I’ve mastered digital analytics at every level.

I founded Data Adventures to bring this corporate-grade precision to independent visionaries. I believe every mission deserves a solid technical foundation. Consider me your analytics friend—here to help you navigate the wilderness and move confidently through your adventure toward success.

30+ Websites Standardized
across Europe
15+ Global Markets
Managed
100% Crisis Resilience
Track Record
MSc Social Technologies:
The Science of Behavior
60+ Stakeholders Trained in GA4
Across Europe
02 / SERVICES

The Discovery Kit.

Every adventure is unique. While these are the paths I often lead, we'll build a custom roadmap specific to your growth goals.

Pathfinder

Establishing the true north: transforming messy tracking into a strategic map.

Diagnosis GA4 and conversion audits to identify data leakage and broken triggers.
Compliance Specialist cookie and GDPR audits to build ethical data foundations.
Metrics Defining KPIs that fuel both revenue and brand impact.
Find the route →

Set Sail

Deploying a clean technical foundation designed for privacy and long-term clarity.

Architecture GA4 and Server-Side tagging built for accuracy, speed, and privacy.
Behavior UX discovery using heatmaps and replays to see the "human story."
Integrity Reliable data quality monitoring while your team ships new features.
Embark now →

Skill Trek

GA4 training to make your team self-sufficient and data-led.

GA4 Mastery Hands-on workshops to master your tracking and reports.
Practicality Learn to find growth answers, not just raw numbers.
Culture Empowering your people, regardless of team size, to own their data and drive daily value.
Book GA4 Training →

Advanced Trek

Scaling the summit: data consolidation and your permanent data vault.

Ownership GCP and BigQuery setups to own your history without storage limits.
Unification Single Customer View by merging Ads, CRM, and web data journeys.
Activation Analysis-ready models for immediate deployment and unified reporting.
Go Advanced →

Trail Buddy

A long-term partnership ensuring your data remains a guiding light as you grow.

Stewardship Proactive maintenance staying current as your product evolves.
Visibility Visionary growth dashboards designed for founders and investors.
Guidance Continuous optimisation to accelerate your growth in an evolving AI and GDPR landscape.
Walk together →
Swipe to explore the kit
03 / CASE STUDIES

Past Adventures.

E-COMMERCE / SCALE UP

Global GA4 Migration for 12 Markets

→
SAAS / LEAD GEN

Server-Side Tracking & Attribution Setup

→
YOUR PROJECT / FUTURE

Your Next Peak

START TREK →
04 / SEND SIGNAL

Ready to grow?